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Create a simple campaign for Environmental Project.
Enhance and edit environmental photographs.
Show transition from rainforest to degradation. This can be metaphorical or physical.
CHALLENGE AND GOALS:
Design campaign to provoke emotion, but also invites initiative.
Create project that aesthetically views environmental causes.
SOLUTION WITH AESTHETICS:
The main draw is the photography. The surrounding work is information.
I kept the type faces extremely simple to draw the eye to the pictures and then move to the "cause."
SUPPLEMENTARY & TOOLS:
Used Photoshop and Camera for this project.
Photography taken in Ecuador.