Keep scrolling to see enlarged designs and my process!
Create a new collection of patterns for a children's apparel and home decor line launch.
Create "purposefully childlike drawings", simple, illustrated, lightly colorful designs for a child's wallpaper, shower curtain, wrapping paper, and bib.
CHALLENGE AND GOALS:
Create patterns that a child would love, but an adult would purchase.
Design patterns that are not widely used, and could be easily distinguishable.
SOLUTION WITH AESTHETICS:
For the color palette, I used cool tones that blended into the background. Since these patterns will be used for multiple pieces, I wanted it to be universal and extremely easy on the eye.
The main draw is the illustration, which is supposed to the "cute and funny."
I kept similar colors in all the patterns, nothing too vibrant. That way the eye was not over crowded with multiple color, and fonts.
SUPPLEMENTARY & TOOLS:
This design is meant to be used as a collection of different apparel and home good pieces for a child's collection.
Used Photoshop, Illustrator and Sketches for this project.